Even “organic” kibble doesn’t meet the legal standards of safe, edible food. This over here? The stuff that looks like food? That’s food. It’s fresh, healthy, human-grade meat and veggies made for dogs and delivered to your door.
Why should I care?
If dog food isn’t food, what are dogs eating?
Whether it’s in a “premium” bag or a 50lb bag, kibble is a highly-processed blend of low-quality meat and unhealthy fillers made for shelf life, not long life. And yet countless dogs eat kibble every day, every meal. For the love of dogs, it’s time for a fresh approach.