EVolution

Image source: Daniel Flesher, seeshooteatrepeat, Benvenuto Cellini - Shutterstock and Sony

What's going on?

Sony announced plans to double down on its push into the EV and autonomous car sector last week.

What does this mean?

Sony already revealed its plans to dabble in the car business earlier this year when it launched its own EV division. But it went all in on the sector last week, saying it’s aiming to supply imaging sensors to 15 out of the 20 world’s biggest carmakers by 2025, who it argues will sell around 80% of all cars globally by then. This comes as the company looks to diversify the segment beyond smartphone camera parts for the likes of Apple, Google, and Samsung. There’s no cheat code for the ambitious expansion though, which might be why it said it’s planning to spend about $7 billion over the next two years on improving and producing its sensors – nearly three times as much as it spent on the segment between 2015 and 2017.

Why should I care?

The bigger picture: You can’t carry a PS5.
Sony isn’t leaving its gaming segment by the roadside, mind you: the company said it was looking to buy up more game studios and add to a roster that already includes the creator of the Destiny franchise Bungie. It also told investors that it’ll be making a push into mobile and PC gaming, and aims to release nearly half of its new games on the formats by 2025 – a ballsy plan given how little the platforms currently make up of its business.

Zooming out: People need their Angry Birds fix.
Smart timing: a report out last week showed that the mobile gaming market grew around 21% a year from 2014 to 2021, compared to around just 8% for the console market. And that trend is set to continue this year, with mobile gaming expected to make up 61% of the entire gaming market – three times as much as PS5s, Xboxes, and the like.

Originally posted as part of the Finimize daily email.

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