Performance Marketing Lead

We're looking for a Performance Marketing Lead, with an outstanding track record, to help us scale the Finimize community. You'll work directly with the VP of Growth and our creatives team to acquire new subscribers globally.

London / Remote · Full-time

We’re building a financial education platform to help our diverse user base become smarter investors in less than 15 minutes a day 💸

The Problem:

There are a plethora of options available to retail investors for buying shares & ETFs, but what’s missing is the knowledge to invest with confidence.

Our product:

We’re building the world’s largest finance community, plus a suite of educational audio and text content, all produced in-house. We aim to solve problems we know our users face when making investments.

Our products have a huge impact on our users’ lives. The more diverse ideas we can bring in from our team, the better we can serve our audience.

Our Team

We are an enthusiastic team of entrepreneurs, engineers and creatives. Our aim is to create an environment where everyone in our team is listened to, and empowered to improve our product, processes and culture. We encourage self-starters, and look for candidates who want to grow along with the company.

You should apply if:

  • You’re passionate about scaling a global investment community
  • You’re curious and creative. You love to come up with new ways we can speak to our users and know how to use each channel to it’s advantage (Facebook, Instagram, TikTok, Twitter etc)
  • You embrace the ever-changing world of performance marketing and seek new ways to solve challenges (iOS14, a cookie-less future etc etc)

💸 What sets Finimize apart?

  • We are a community-led company with a genuine purpose to have a positive impact on the world
  • We are a high-growth startup with a rapidly scaling community, backed by one of the largest investment firms in the world.
  • Work directly with the founding team
  • Work with a team that has a strong track record
  • Users love our product. Best-in-class reviews for a subscription app on the App/Play Store. We have been featured by Apple numerous times, and they’ve collaborated with us in the past.

We have a world-class selection of perks and benefits:

  • Generous pension (16 – 18% employer contribution)
  • Competitive salary + team goal bonuses
  • 30 days holiday
  • Income protection & life assurance
  • A private healthcare plan
  • Market leading parental leave – up to 40 weeks paid
  • Your own personal development budget
  • Mental health support services
  • Donate to charities of your choice through your salary, with a matched £100/month employer contribution
  • Financial wellbeing resources including a free one-to-one financial planning meeting. Plus access to our product and in-house financial experts.
  • Additional self-funded options including further healthcare packages, travel insurance, legal services

💪 Responsibilities:

  • Own all Paid Social marketing across Globally (creative, strategy, execution, reporting, optimisation)
  • Execute towards growth KPIs and play a pivotal role in a rapidly scaling business
  • Working with your manager, determine how best to deploy the ~£M+ acquisition budget to scale new customer acquisition and optimise our CPAs
  • Work with product, engineering, and community teams to suggest new experiments and optimisations to improve acquisition funnels and activation
  • Partner with the in-house  and external creative teams to craft high performing and consistent creatives
  • Build and maintain structured and scalable reporting
  • Ambitiously test and trail new acquisition channels and tactics, reporting back to key stakeholders of successes and learnings (good or bad!)

Some things we consider critical to being our Performance Marketing Lead:

  • At least 3 years experience in Paid Social marketing (Facebook, TikTok, Twitter)
  • Experience with other channels is a plus (SEO, CRM, Affiliates, Display, Search, CRO)
  • Demonstrated highly creative or even unorthodox ways of communicating the brand
  • Obsessed with driving growth performance and ROI
  • Strong understanding of retention and its inputs
  • Extremely data driven and high attention to detail (GA/Mixpanel proficiency required)
  • An entrepreneurial mindset with strong ability to execute
  • Experience managing paid social campaigns in-house is a plus
  • Previous high-growth startup or subscription business exposure is a big plus

How to apply

Send us an email at matt.pate@finimize.com with a brief intro and your CV. You need to be able to work in London to be considered.

We’ll let you know we received your application and, if it makes sense, we’ll have a Skype call or grab a coffee to chat about things further 😀

👋 Psst... We're an equal opportunity employer and value diversity on our team.

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