Head of Marketing Operations, B2B

We are looking for an experienced marketing leader with a proven track record of executing a solid B2B centric demand-generation (lead) engine. You’ll be working directly with our VP Business Development.

Location: North America, Canada or Europe. · Full-time

🎯 Goals

  • Create a demand generation (lead) engine to increase the influx of inbound leads
  • Ensure lead quality and support the success and goals of our sales team
  • Establish a strategy to successfully nurture existing client-relationships 
  • Build and grow a marketing team to scale the company’s B2B marketing initiatives

💪 Responsibilities:

  • Create and execute the company’s B2B inbound marketing strategy
  • Establish proof of concept and hire a team to scale your initiatives

This includes but is not limited to:

  • Create and execute a monthly Partner Newsletter
  • Define our overall Comms Strategy utilising e.g. community data, insights, content, and execute across all Finimize channels (newsletter, website, social media, webinar, and physical events)
  • Own Finimize’s social channels (LinkedIn, Instagram, Twitter) and utilise them as part of your Comms Strategy
  • Define and execute our B2B content strategy (with the support of our in-house content team) to support lead nurturing campaigns 
  • Activate, run and report on paid social campaigns 
  • Develop backlink strategy and affiliate partnerships
  • Develop and execute promotions for the Partners team within the finimize platforms (newsletter, events, and content) 
  • Ensure quality of promotional material for the Sales Team 
  • Track, analyse, and report on marketing team efforts and  performance 

Some things we consider critical to being our Head of Marketing Operations, B2B:

  • Have successfully built a demand-generation (lead) engine before 
  • Specializes in B2B marketing
  • Ability to execute marketing initiatives cross-channel
  • Wants to grow a team and is able to communicate effectively internally, crossteams, and externally to get the job done!

 

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So, if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

How to apply

Send us an email at nik@finimize.com with a brief intro and your CV.

We’ll let you know we received your application and, if it makes sense, we’ll have a Skype call or grab a coffee to chat about things further 😀

🙊 Psst... We're an equal opportunity employer and value diversity on our team.

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