Why are we here?
While in his late twenties, Max encountered a problem that led him to start Finimize. The media, his parents and pretty much everyone around him kept telling him start building up savings. So each month Max put money aside from his salary into a savings account. And one day he looked at his phone, opened up his bank account and thought: “Amazing, I finally have some savings!” The natural followup question was: “What do I do with these savings now?” Even though Max had studied economics, he had to admit to himself that he was clueless when it came to this question.
Of course he went to go ask his friends what they were doing, many of whom were finance professionals. And he quickly realized that they too were clueless when it came to their personal finances.
So then he wanted to seek out professional help: he went to a banker in branch (he couldn’t afford to go a financial advisor), and all the banker did was ask a bunch of generic questions and ultimately it was a sales pitch for the bank products.
Frustrated by this experience, Max went online (as you do), and he couldn’t find a solution that offered holistic and independent financial advice.
And that's when Max realized that this is a real problem: he was not the only one who had savings and didn't know what to do with them. In fact, 86% of people in their late twenties/early thirties (a.k.a. millennials) actually save each month, but they keep more than 50% in cash because there is no suitable way for them to get financial advice. That was the genesis moment for Finimize.