🎉 We've launched our new mobile app! Learn about it here

Power to the people.

We’re on a mission to empower everyone to become their own financial advisor. Providing the information and tools you need to invest with confidence.

Finimize was created by people who previously set up $100m businesses, were selected by Forbes to the “30 under 30" list, worked at Barclays, Goldman Sachs, Facebook, Google and many others.

Read our culture manifest 🙌

Our Story

It all started when we had some savings ourselves and couldn’t figure out what to do with them. Everyone tells you to budget and save. But no one tells you what to do after that. You know you should be doing something smart with your money, but who do you listen to? You’ve read about cryptocurrencies, researched robo advisors but when it came down to it, you didn't feel confident in handing over your money. A financial advisor could help you, but you either don’t trust them or can’t afford to pay them.

We dare to envisage a world where you don’t need a financial advisor – much as you no longer need a travel agent thanks to the likes of Expedia. Just as you do with films, restaurants and hotels, we see a world where you consult an independent platform before making any financial decision.

Our first product is our daily newsletter that explains what’s happening in the world of finance in 3 minutes and without any jargon. This has attracted 600,000 readers – but removing financial jargon is just the first step in levelling the playing field. Since then we have expanded our team, and grown our community around the world!

The next step in our mission is making your voice heard by building the “TripAdvisor” for finance. We’ve built this awesome new app where you can read user-generated reviews on a range of financial products, and therefore have the ability to figure out what to do with your money.

We’re on an important journey to revolutionize this industry.

Let's get there together. 💸

The Team

Our Team

Maxi

Max

✌️ Founder + CEO

Before Finimize, Max co-founded an ecommerce startup with 200 employees and sold it in 2015. Now he spends his days leading our strategy and basically doing every job you can think of. He also mentors at Techstars and Startup Bootcamp and was named one of Forbes "30 under 30" for 2016.

Matt

Matt

💻 VP Engineering

Matt previously worked at IBM iX before joining Finimize. He's in charge of pushing code and oversees all our tech. He also has a patent under his belt.

Carl

Carl

✏️ VP Content

Born and raised in London, Carl has over 6 years experience as an equity research analyst at Goldman Sachs. At Finimize, Carl oversees our content and editorial activities.

Nik

Nik

🤝 VP Business Development

Before Finimize, Nik founded award winning start-ups in the life sciences and consumer goods space. Previous to that he worked in business development and supply chain excellence for a range of Swiss corporations. Today, Nik’s heading Finimize’s BizDev initiatives!

Max

Max

✨ VP Community

Jamie

Jamie Perriam

👓 Editor

Michelle

Michelle

👋 Community

London day tripper gone local, can't seem to kick her hummus addiction. This Globe trotter is known to inspire some wicked adventures and hula hoop to karaoke with a pocket full of sunshine.

Andrew

Andrew

🕺 Entrepreneur in residence

Michael

Michael

📱 Mobile App developer

Jackson

Jackson

🍞 Product Designer

Matt

Matt

🧙‍♂️ Growth Engineer

Madi

Dhruv

🐙 Full-stack engineer

Jenny

Jenny

👊 Biz Dev

Hayley

Hayley

👓 Editor

Davis

Joe

👓 Editor

Our Community

Our mission is too big for us to be able to achieve it ourselves. Our community is at the center of what we’re doing. They’re global, they’re powerful, and they’re ready for some change.

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